What Every Business Owner Ought to Know About Digital Marketing
Improve Your ROI With Effective Digital Marketing Strategies
If you own a business, you may be wondering how to maximize your marketing efforts when you're marketing with a limited budget. Small business digital marketing can give your business the advantage of competing on the same level with big corporations.
What Is Digital Marketing?
Digital marketing is the promotion of your product or service using the internet. While there are many ways to do this, it starts with a good website. Other channels include programmatic digital advertising, mobile apps, mobile instant messaging, wireless text messaging, digital TV, and billboards. If your focus is on running your business, you may not be tech savvy enough to create and maintain a small business digital marketing strategy. This should not hold you back because you have access to affordable services from professionals who can help you gain an edge over your competition.
Start Optimizing your Website
Your website is much more than an online brochure. To get a high ranking in the search engines, the content on your site should be optimized. To do this, you must offer content that adds value and uses properly placed keywords and phrases that attract the search engines.
Having a content strategy is more than having an About Us page or FAQ page on your website. If you want to drive high-intent traffic, begin educating your target audience on things that matter to them.
For Example: If you're a Financial Planner and want to drive prospects to your website try the keyword phrase "best retirement plans for self-employed." Secondly, you'll want to build a content page that describes in detail the best retirement plans for the self-employed. Word of caution; do not keyword stuff your content pages (intentionally write the keywords on the page). Write your content with a natural flow. Next, start marketing your content (backlink profiles) to relevant businesses in your industry. To create validation, real companies with site authority need to link to your content pages.
SEO for small to mid-size businesses is an essential strategy if you want to grow your business. You need to be on the first page of Google to effectively reach potential customers. Your website should be easy to navigate, which means that your customer is never more than two clicks away from finding what he or she needs. Additionally, your site should have a call to action to provoke a response from visitors. Many companies also offer live chat on their websites so that potential customers can get answers to their questions in real time without having to wait for an email response or phone call during office hours.
How to Increase Traffic With Social Media
In today’s digital age, your business can be made or broken by positive or negative customer testimonials shared on social media platforms. Because of this, you need to keep those comments positive. Social media also enables you to advertise discounts and specials at no cost to attract customers. If you own a small business, digital marketing is your new best friend. It offers the fast track to small business marketing success. Contact me at Brandmize 365 to learn the digital marketing secrets for small businesses.
Trying to figure out where to start? Working with a skilled digital marketer can be the exact thing your business needs to achieve growth in today's digital age.
Join my next webinar! I will show one of the most effective marketing strategies to sell more an increase revenue, and ultimately how to build your inbound links to rank and climb the search engines. CLICK HERE to register.
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